The bullwhip effect refers to the phenomenon in which small fluctuations in demand at the retail level can lead to larger fluctuations in demand at the wholesale, distribution, and manufacturing levels. It can occur in supply chain management due to various factors such as the lack of communication and coordination among the various levels in the supply chain, the existence of demand forecasting and inventory management practices that amplify the impact of demand variations, and the presence of order batching and lead time delays.
The Bullwhip effect in an agile context
The Bullwhip effect in an agile context
The Bullwhip effect in an agile context
The bullwhip effect refers to the phenomenon in which small fluctuations in demand at the retail level can lead to larger fluctuations in demand at the wholesale, distribution, and manufacturing levels. It can occur in supply chain management due to various factors such as the lack of communication and coordination among the various levels in the supply chain, the existence of demand forecasting and inventory management practices that amplify the impact of demand variations, and the presence of order batching and lead time delays.